01 Monitoring & detection
Reputation & Risk Assessment
Reputational damage moves faster than legal remedy. By the time a narrative is worth suing over, it has already done its work.
Start a pilotCoordinated campaigns have a shape before they have reach: a cluster of accounts created together, the same phrasing appearing across unrelated platforms, activity concentrated in a timezone that does not match the claimed audience. Those signals are visible early, and they are the difference between preparing a response and reacting to one.
We monitor for that activity against your organisation, your brands and your named executives, and we report while there is still a decision to make. What we produce is an assessment — what is happening, how organised it appears, where it is likely to go — not a volume chart.
01 What you receive
Deliverables.
Every engagement produces a written, sourced deliverable — not a dashboard login you will never open.
- Standing monitoring
- Continuous watch across social platforms, forums, news and complaint channels.
- Early-warning reporting
- Notification when activity shows signs of coordination rather than coincidence.
- Campaign assessment
- Structure, apparent origin, likely trajectory and the evidence behind each judgement.
- Executive coverage
- Named senior figures monitored alongside the organisation.
02 Method
How it runs.
- 01
Baseline
We establish what normal discussion of your organisation looks like, so anomalies are visible.
- 02
Monitor
Collection runs across platforms, forums and news, matched to your names and brands.
- 03
Assess
An analyst distinguishes organic criticism from coordinated activity. Both matter; they need different responses.
- 04
Warn
You are briefed while there is still time to prepare rather than react.
04 Common questions
Can you tell who is behind a campaign?
Sometimes, and we will only say so when the evidence supports it. Attribution ranges from confident to impossible. We state which we have reached and show the reasoning, because an attribution you cannot defend is worse than none.
Do you take content down?
No. We monitor, evidence and assess. Removal is a matter for your legal advisers and the platforms, and we provide the documentation they need.
Is this only for large organisations?
No. NGOs and mid-sized firms are frequently targeted precisely because they lack a communications function. Scope and cost scale to the exposure.
Tell us what you would want watched. We will scope a pilot on it, in writing, before anything is agreed.